Buy 2, Get 10% Extra Off Buy 3, Get 15% Extra Off Buy 4+, Get 20% Extra Off

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20 Year Anniversary Sale Ends Today

Thank you for being part of the Lucy London journey.

For nearly two decades, our mother-and-daughter brand has been dedicated to creating timeless womenswear designed for confidence, comfort, and effortless elegance.

To celebrate 20 years of style, quality, and family, we’re marking this special milestone with our biggest savings of the year:

Anniversary Extra Savings

  • 10% EXTRA OFF when you buy 2 items
  • 15% EXTRA OFF when you buy 3 items
  • 20% EXTRA OFF when you buy 4+ items

A thank you from us to you — for supporting our family brand and growing with us over the years.

With love,

Lucy London

60 products

Save 58%
SELENA - Casual Loose Fit Tee (Pack of 3)SELENA - Casual Loose Fit Tee (Pack of 3)
SELENA - Casual Loose Fit Tee (Pack of 3) Sale price£38.00 Regular price£90.00
+4
Save 28%
Sofia - Amoretti Long Sleeve Allover Print ShirtSofia - Amoretti Long Sleeve Allover Print Shirt
Sofia - Amoretti Long Sleeve Allover Print Shirt Sale price£41.00 Regular price£57.00
+1
Save 60%
Sienna – Patterned linen shirtSienna – Patterned linen shirt
Sienna – Patterned linen shirt Sale price£36.00 Regular price£89.00
+7
Save 65%
Kathrina | Elegant Twist-Front V-Neck TopKathrina | Elegant Twist-Front V-Neck Top
Kathrina | Elegant Twist-Front V-Neck Top Sale price£41.00 Regular price£116.00
+4
Save 67%
Ysolde | Artistic Top – Flows Gently, Flatters Beautifully (AU10-24)Ysolde | Artistic Top – Flows Gently, Flatters Beautifully (AU10-24)
Ysolde | Artistic Top – Flows Gently, Flatters Beautifully (AU10-24) Sale price£41.00 Regular price£125.00
+1
Save 67%
Simone | Blouse - Light. Flattering. Made for real womenSimone | Blouse - Light. Flattering. Made for real women
Simone | Blouse - Light. Flattering. Made for real women Sale price£41.00 Regular price£125.00
+2
Save 67%
Calla| Artistic Top – Flows Gently, Flatters BeautifullyCalla| Artistic Top – Flows Gently, Flatters Beautifully
Calla| Artistic Top – Flows Gently, Flatters Beautifully Sale price£41.00 Regular price£125.00
Save 67%
Colleen Luxe | Pleated Comfort Top – Everyday ConfidenceColleen Luxe | Pleated Comfort Top – Everyday Confidence
Colleen Luxe | Pleated Comfort Top – Everyday Confidence Sale price£41.00 Regular price£125.00
+5
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Colleen | Pleated Comfort Top - Everyday confidenceColleen | Pleated Comfort Top - Everyday confidence
Colleen | Pleated Comfort Top - Everyday confidence Sale price£41.00 Regular price£125.00
+4
Save 67%
Edna | Artistic Blouse - Effortless, Unapologetically YouEdna | Artistic Blouse - Effortless, Unapologetically You
Edna | Artistic Blouse - Effortless, Unapologetically You Sale price£41.00 Regular price£125.00
Save 67%
Marena | Effortlessly Flattering BlouseMarena | Effortlessly Flattering Blouse
Marena | Effortlessly Flattering Blouse Sale price£41.00 Regular price£125.00
+3
Save 71%
June | Floral Top - Natural Grace, Effortless FitJune | Floral Top - Natural Grace, Effortless Fit
June | Floral Top - Natural Grace, Effortless Fit Sale price£36.00 Regular price£125.00
+1
Save 67%
Sage | Cotton-Linen Button Blouse - Effortless CoverageSage | Cotton-Linen Button Blouse - Effortless Coverage
Sage | Cotton-Linen Button Blouse - Effortless Coverage Sale price£41.00 Regular price£125.00
+6
Save 67%
Maristelle | Bloom Blouse – Flattering Fit, Carefree ComfortMaristelle | Bloom Blouse – Flattering Fit, Carefree Comfort
Maristelle | Bloom Blouse – Flattering Fit, Carefree Comfort Sale price£41.00 Regular price£125.00
+2
Save 67%
Diane | Easy Elegance Striped Blouse - Soft. Flattering. Effortless.Diane | Easy Elegance Striped Blouse - Soft. Flattering. Effortless.
Diane | Easy Elegance Striped Blouse - Soft. Flattering. Effortless. Sale price£41.00 Regular price£125.00
Save 71%
Vera - Breezeluxe Everyday TopVera - Breezeluxe Everyday Top
Vera - Breezeluxe Everyday Top Sale price£36.00 Regular price£125.00
Save 71%
Grace | Top — Covers Arms & Tummy, Flatters Every CurveGrace | Top — Covers Arms & Tummy, Flatters Every Curve
Grace | Top — Covers Arms & Tummy, Flatters Every Curve Sale price£36.00 Regular price£125.00
+4
Save 67%
Elsa | Blouse – Confidence in Every CurveElsa | Blouse – Confidence in Every Curve
Elsa | Blouse – Confidence in Every Curve Sale price£41.00 Regular price£125.00
Save 67%
Denise | Relaxed V-Neck Polka Dot BlouseDenise | Relaxed V-Neck Polka Dot Blouse
Denise | Relaxed V-Neck Polka Dot Blouse Sale price£41.00 Regular price£125.00
Save 67%
Calia | The Feel-Good Blouse with Personality — Made to Flatter, Designed to Lift You UpCalia | The Feel-Good Blouse with Personality — Made to Flatter, Designed to Lift You Up
Calia | The Feel-Good Blouse with Personality — Made to Flatter, Designed to Lift You Up Sale price£41.00 Regular price£125.00
Save 67%
Florise | Everyday Elegance Blouse – Soft, Breathable & FlatteringFlorise | Everyday Elegance Blouse – Soft, Breathable & Flattering
Florise | Everyday Elegance Blouse – Soft, Breathable & Flattering Sale price£41.00 Regular price£125.00
+2
Save 69%
Liana | Soft Drape Twist-Front Top - Flattering, Comfortable & ElegantLiana | Soft Drape Twist-Front Top - Flattering, Comfortable & Elegant
Liana | Soft Drape Twist-Front Top - Flattering, Comfortable & Elegant Sale price£36.00 Regular price£116.00
+4
Save 69%
Celina | Breezy Everyday Button-Up BlouseCelina | Breezy Everyday Button-Up Blouse
Celina | Breezy Everyday Button-Up Blouse Sale price£36.00 Regular price£116.00
Save 44%
Marin | The Effortless Blouse That Lets You Breathe (And Shine)Marin | The Effortless Blouse That Lets You Breathe (And Shine)
Marin | The Effortless Blouse That Lets You Breathe (And Shine) Sale price£63.00 Regular price£113.00

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20 YEAR EXPERTISE

For over two decades, we’ve helped women feel elegant, confident and beautiful.

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